Marketing and sales technology have exploded over the last decade, and investments are only increasing. According to one study, 55% of the companies surveyed planned to spend over $10,000 on marketing tech in 2018.
READ MOREIf you use any type of CRM to store your customers’ personal data, you’ve undoubtedly run into terms like “leads,” “contacts,” and “accounts.” Likely, you’ve also run into terms like “marketing..
Read MoreAll aboard the SaaS train! Choo Choo!
Read MoreIn the last 4 years, I’ve seen a lot of marketing and sales funnels. Initially, I found the process of analyzing them paralyzing and overwhelming. Often, mentees ask me how they should approach this..
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